CONDIZIONE, A MARRIAGE OF ART & DESIGN
AS IMAGINED BY ROBERTO BACIOCCHI
From 5 through 29 April 2018, inside the Dome of Elephant Paname in Paris, the architect Roberto Baciocchi delivers an intimate, urban & symbolic pop up space, inviting both visitors and artists to experience ‘real life’, supercharged with emotion.
An antechamber, a relaxation lounge, a space for socialising and a tactile garden give form to a multisensory path devoted to art and design, where images, sounds and smells interact with the public.
Divided by corridors adorned with the works by 40 international independent artists, the belle epoque mansion transforms into an itinerant workshop provoking emotion, under the guidance of Roberto Baciocchi himself.
The smell of cut wood and grass, freshly baked bread, or the fumes that seep from a fresh oil painting: each scent evokes our childhood memories and fantasies, thanks to custom olfactory notes developed by Givaudan.
An original soundtrack, curated by Frédéric Sanchez, suddenly arises through directional walls, with the aim of connecting the art installation with an experience unique to each visitor.
Emotional fictions, taking the form of Instagram Stories realized by the talents of “1000 Visages” cinema association, inhabits a giantesque tactile screen under the direction of the film-maker Houda Benyamina (Caméra d’Or at Cannes Festival for the film Divines)
Two mysterious capsules open into their own reflective universes, where La Bouche Studio reimagines the ritual of dining, bringing a new opportunity for guests to engage with their surroundings, dishes and fellow invitees*.
Roberto Baciocchi takes this occasion to present an exclusive collection of home objects designed by the architect himself; a range of couches and armchairs in sumptuous velvet, alongside tables, lamps and vases that create a game of reflective light. In the midst, Baciocchi reimagines the interior of a Honda Civic with Dedar fabrics, turning what once was masculine in a warming protective space tinted with femininity.
The philosophy of Condizione is to imagine experiences that remain as close as possible to the dynamics of the real world, with a permanenet focus on elevated quality. No explanation is needed. each work speaks for itself through its context and sensorial influence. This is the condition, the point of view, placing the human being in the spotlight.
About Roberto Baciocchi
Roberto Baciocchi is one of the most popular international architects in the luxury world. He is also a designer and a fine collector.His approach to design is characterized by innovation, the attention to and the respect for the historical, architectural and social context.
Roberto Baciocchi has spent the last four decades helping Miuccia Prada and her husband, Patrizio Bertelli, create their empire of cerebral chic. This collaboration granted him the most honorary prizes, such as the Commercial Restoration Award in 1997, or the Best Restoration Award in 2002.
But his personal message, as crisp as the winter air, is far away from the ordered beauty of the Milan fashion scene. His unbound imagination provides an original architecture with elaborate yet subtle finishes: a deeply Tuscan style marked by a savage nonconformity giving any opportunity to Fantasy.
· 4 April: Opening Cocktail 6pm - 9pm. By invitation only.
· 5-29 April: Public opening. Free entry 11am - 7pm
· 5 April: Jazz concert by Dino Rubino. Free entry on reservation (50 seats).
· Everyday, upon reservation: Experimental diner by La Bouche Studio.
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Eléphant Paname, April 5th to 29th 2018
10 rue Volney 75002 Paris
Press relations :
KARLA OTTO PARIS
Maya Salem – firstname.lastname@example.org
Maylis Charoy – email@example.com